Three companies for Romania’s creative economy.
Studio East is a venture studio founded by Mihai Lupu, who has led the Romanian Creative Industries Business Federation for fifteen years. Its ventures serve the same 700+ creative companies from three sides: Signed sells and licenses their work, Stay Creative runs their business, and Innovate 100 funds their ideas.
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Signed
Verified human creativity: bought by brands, or licensed to AI with consent.
About Signed -
Stay Creative
The whole back office for independent creatives. They stay creative; we handle the rest.
About Stay Creative -
Innovate 100
Turning Romania’s creative talent into companies, a hundred at a time.
About Innovate 100
One roster, one back office.
The three ventures share a roster of vetted creators and a single back office, so each one feeds the others. Companies funded by Innovate 100 get their back office from Stay Creative. Creators from both flow into Signed.
Studio East is a US company with its operations in Romania. Moldova, where we hold the same standing, is next.
Mihai Lupu
Founder. Managing Director, Romanian Creative Industries Business Federation.
Mihai has led the federation since its founding in 2011. Through it he works directly with creative companies in film, fashion, advertising, music, games and IT, and has represented them abroad for fifteen years.
- 700+ creative companies represented, each in direct contact.
- About 150 international shows and conferences, including Cannes, Berlinale, CES and Sundance.
- Romanian Creative Week, the federation’s festival since 2021. EUIPO named it in 2023 the event with the most creative industries in Europe: more than a million participants over twelve days in Iași, under the High Patronage of the President of Romania.
Advisor: Irina Schrotter, President of the federation and initiator of Romanian Creative Week.